FreshIndex is a consumer-facing test bed for proving how dynamic quality and shelf-life tools change buying behaviour. Under the FreshIndex brand we combine our full stack into consumer studies and pilots — replacing a fixed “best before” date with transparent, condition-based freshness that shoppers trust.

How it works

• At its core sits the FreshForecast platform, extended by an advanced risk-assessment and uncertainty-quantification module.
• Dynamic shelf-life information is presented to consumers in a clear, trustworthy form and tested for acceptance.

Outcome

Reliable quality and shelf-life information outperform a 15% price discounts for quality sensitive products:  tomatoes, mangos, avocadoes

Validated

• Consumer acceptance of dynamic shelf life for meat (METRO).
• Consumer acceptance of ripeness and shelf life of mangoes (REWE).

Want to know more?

• Visit: www.freshIndex.eu
• Expertise: [Robust Decisions from Limited Data](/expertise/robust-decisions/)
• Physics-Based Modelling & Digital Twins](/expertise/physics-based-modelling/)
• **Curious how transparency lifts loyalty?** → [Contact us](/contact-us/)